It is required for anyone who is natural with marketing on the Internet, to be aware of the importance of implement SEO on our website, in order to generate Organic qualified traffic.  Nowadays, the majority of companies launch their own website for the purpose of giving visibility to their services and products. Also, there is an increase in the use of online search engines by users to look for products and services, so optimized SEO techniques will provide the differentiation needed from the rest of the competitors as will add value to a website.

There are 5 key steps that we can implement on our websites so that they will appear on the top of an online search engine:

HEAD:  This information turns out a determinant factor when it comes to being visible for the “crawlers” of a search engine as Google. The HEAD of a website should summarize the article content as well as inform the user of the topic. A title that doesn’t match the article content can be considered irrelevant and even be penalized. Choosing the right HEAD or title for a website will influence positively on the website because of three factors: visibility, user visits, diffusion.

META TAGS: when we refer to metatags, we need to talk about HTML and Source Code. Thes metatags are responsible for providing essential information about the content of the website to the search engines that land on the website. This information can only be read through the Source Code and the information that these metatags provide is related to the language, the title, description, keywords, among others. The use of metatags is not only important but indispensable to the “crawlers” from the search engines to classified a website. It is imperative that the information provided by the metatags is related to the actual content of the website, otherwise, the website might be penalized and even deindex which means the same than completely disappear from the user.

DESCRIPTION: Even when Google doesn’t normally take the meta description into account in order to index a website, still certain sites use this tag to describe the website and support the title. So when a website is shown to us on a search engine, what we will see is the title along with a brief description. The number of characters present in this description has varied over the last years, to be set up at present on 155 characters.

META TAGS KEYWORD: This tool has been paramount since the appearance of the search engines on the Internet. The purpose of these keywords tags was to sort different websites according to their topics. So the keyword linked to a specific tag made it possible for a website to appear on the search engines as a user searched for this specific tag keyword. However, over the years, webmasters began to make inappropriate and disproportionate use of keywords tags that did not particularly relate to the website theme, trying to mislead Google, which ended up for downplaying to these tools. That is the reason why when we talk about the importance of meta tags keywords for Google we always talk on past tense, although other search engines as Yahoo still give it some relevance.

BODY CONTENT: the key component of an HTML document is shown by the tag “body”. This tag the text and content and how it appears on the website. The content is the most important area of SEO. No matter how many strategies we put in place to improve visibility and traffic to our web if the content on it is irrelevant. It is essential that the optimized use of tags remains in line with the information provided on the content. Generally, the longer the text is, the best, along with a variety of links, images, and highlighted text. Therefore, a web that is rich in content and generates interest to users will bring more visits and backlinks from other relevant websites which will only increase the relevance of the website even more.

These are just some key steps to take into account when it comes to optimizing your site using On site techniques. Undoubtedly, the clue to get an optimized website that stands out from the broad range of websites is to focus on creating the best possible user experience through excellence in content creation.

article written by raquel rozada, copywriter for a London-based SEO AGENCY.